Tampa Bay, FL
Meet Colby
Founder. Strategist. Professional Question-Asker.
Colby Lucas is the founder, CEO, and lead strategist behind Creative Ascension Strategies.
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She has spent more than a decade working across strategy, communications, process improvement, marketing, and operations, and has developed a slightly obsessive habit of asking one very simple question:
"Why are we doing it that way?"
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Because sometimes the answer is:
"We've always done it that way."
And sometimes that's the problem.
Colby helps business owners figure out what's actually slowing them down, what needs to change, and what needs to be built so the business can keep moving without everything depending on the owner.
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She brings strategic thinking, operational experience, communication expertise, and a healthy appreciation for the fact that real businesses are messy.
There are people involved, competing priorities, fires, there are bad days, and there are occasionally systems that make absolutely no sense.
Passion Driven
Creative Ascension started as a passion project — and we’ve carried that energy into everything we do. We believe the best work happens when people bring their full selves to the table. That’s why we intentionally make space for our team’s passions, goals, and ideas.
Whether we’re solving a tough problem or building something new, we value bold thinking, creative strategy, and the kind of innovation that doesn’t always come from a playbook.
We are proudly:
Fast Paced
We work in a fast-paced world — and we don’t just keep up, we move with intention. Our team is made up of self-starters and systems thinkers — including folks whose neurospicy brains thrive on momentum and creative multitasking.
We know how to juggle moving parts, when to lean into hyperfocus, and how to adapt our work styles to get things done. It’s not just about speed — it’s about smart, quality-driven execution that leaves room for real-life brains to shine.
We are proudly:
Diverse
Creative Ascension thrives because of the diverse experiences, identities, and perspectives of both our team and our clients.
We believe that when people who think differently come together, the possibilities multiply. A room full of varied voices isn’t just more inclusive — it’s more creative, more strategic, and more capable of building solutions that actually work.
We are proudly:
Flexible
Work/life balance isn’t a bonus — it’s a foundation.
We know that flexible schedules and the freedom to work where you work best lead to better focus, stronger outcomes, and a healthier team. When people are trusted to manage their time and space, they show up with more clarity, energy, and creativity.
We are proudly:
Colby Lucas, MAPR
Founder, CEO & Lead Strategist
Our CEO holds a master's degree in public relations with over a decade of experience providing process improvement, marketing, and PR strategies for local associations, small businesses, Fortune 500 and 100 companies, and companies that are Great Place to Work certified. She loves identifying and implementing strategies that make small businesses thrive and streamlining operations that increase clients' profits, and in 2025 she was initiated into The Marquis Who's Who.
Kellie Nash-Court
Business Development Strategist
Our Business Development Strategist's background in CRM, SEO, and overall Business Administration areas across Government, IT, Distribution, and Leasing all aid her in quickly grasping client needs and providing seamless strategies. Her experience spans from working for the State of Florida to assisting local startups, and to lead roles in global organizations. She enjoys strategizing with new brands and creating messaging that stays true to a client's own voice. 
Daniel Platt
Senior Graphic Designer
A man of many talents including taking indecipherable post-it drawings and turning them into branded 2D and 3D images, Daniel is the graphic genius behind logo creation, hero image design, and a myriad of branding materials at Creative Ascension. He comes with over 15 years of graphics design experience from private companies to legislative representatives. He is great at finding quirky ways to help audiences connect to brands
OUR TEAM
Honest Answers
If we think something is working, we'll tell you.
If we think it isn't, we'll tell you that too.
Practical Strategy
You don't need more theory. You need a plan that works in the business you actually have.
Systems That Fit
Your business isn't a template.
Your systems shouldn't be either.
A Partner, Not Another Vendor
From brainstorming to implementation, we're here to solve problems with you, not just complete a task and send an invoice.
Sustainable Growth
The goal isn't to help you handle more chaos.
It's to build a business in a way that creates less of it.
Leadership Support
Need to take a week or two off but also know that the business is still afloat? We've got you.